New Products

Kid-Approved Skincare Line Pour Tous Caters To Gens Z and Alpha

Created by seven moms raising 18 kids between them, the brand is age-appropriate for juvenile to young adult to build early healthy skincare habits.

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By: Lianna Albrizio

Associate Editor

Seven Southern California moms raising 18 kids weren’t speaking French when they expressed a shared mission to create skincare that meets the needs of Gens Z and Alpha. But their name suggests otherwise. Pour Tous, French for “for all” touts itself a dermatologist-tested, age-appropriate line that bridges the gap between high-quality, science-backed formulas with playful sophistication. Each product was tested and kid-approved by the founders’ own children, resulting in a thoughtful, high-per...

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